E-mail marketing is a powerful sales channel. It represents a growing % of company sales and profits. Let´s see some facts about Email Marketing:
1. Did you know that marketers sent over 838 billion e-mails in 2014? That’s almost 9 times as many direct mail pieces the U.S. Postal Service delivered.
2. For every $1 spent, $44.25 is the average return on email marketing investment.
3. E-mail is the most popular activity on smartphones among users ages 18-44.
4. 91% of consumers check their e-mail at least once a day.
5. There were 3.6 billion e-mail accounts in 2013. By 2016, the number will reach 4.3 billion.
6. 54% of e-mails sent by businesses are marketing messages.
7. 74% of consumers prefer to receive commercial communications via e-mail
8. 64% of decision-makers read their e-mail via mobile devices.
9. 66% of online consumers, ages 15 and up made a purchase as a result of e-mail marketing messages.
10. Using the words “Sale” or “New” or “Video” in subject lines boost open and click-through rates.
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sábado, 25 de abril de 2015
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